Pre-Fashion Week

Tune in, research, arrange, print, sketch, test, sample, cut, sew, meet designers, finalize, style, show, shoot, present, sell, repeat.  Now read  the sentence again to the sound of Daft Punk “Technologic”.

That´s the usual pre-fashion week craziness. The magical month and a half when everything else besides work loses its meaning and importance, days stretch into the nights and hours fly by with a set of wings. When you get so pumped up on adrenaline these little details of inconvenience don´t really matter at all, but rather fuel your energy levels. The time of fresh ideas and new discoveries.

The most stressfull time of the year and the most exciting!



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