Roberta Einer is a young and very talented Estonian designer, based in London. She studied at University of Westminster and interned at the top fashion houses – such as Alexander McQueen, Mary Katrantzou and Balmain Paris, to name but a few. Having graduated less than a year ago, her first collection for SS15 gained major recognition by its maximalist embroidery aesthetic and this season she has been named as the “One to Watch” by NEWGEN.
Her signature style of abundant embroidery and storytelling through quirky humorous messages continues to flourish, tuning down in color for the Winter season and with this achieving a very stylish, yet luxuriously rebellious look. It is quite remarkable that all of the embroideries are hand made within the UK.
The presentation transformed Soho townhouse into a playroom for juvenile models, sitting disillusioned on the floor amongst their shattered dreams of cottonwool “clouds”, doodling on the floor and cutting stars out of paper.
Roberta drew inspiration from her trip to Vegas, referencing the neon-coloured embroidery on the dark background to her night-time drives around the “City of Lights”.
The “must have” items of the collection are bead embroidered court shoes and knee high boots in collaboration with Kat Maconie.
Roberta is leading the trend of beading and decorative embroidery, that this season has found its way to many leading brands´ collections. Quite a nice change from minimalism to be honest!