The Citizens Advertising Takeover Service (CATS) has initiated a campaign to replace all the adverts at the Clapham Common Underground station with pictures of cats.
The idea behind this takeover is that people are tired of seeing stupid and boring commercial adverts, trying to constantly sell something. The cats are not trying to sell anything(not even cat food), rather just please the eye and humor the busy mind.
The campaign was started by a group of friends, who call themselves Glimpse (of the better world) and funded by Kickstarter. Many images are modeled by cats from Battersea Cats and Dogs home or Cats Protection charity. So hopefully this will also help them find new cosy homes.
Now to be perfectly honest, when I arrived to Clapham Common station by Northern Line train, I was not instantly greeted with a pictured cats army. Which even made me wonder a bit, whether I was at the right station… But heading up the stairs towards the exit, I saw that I was where I meant to be – the corridors, all pictures along both sides of the escalators and even the gates were taken over by the feline friends – 68 adverts in total.
London does not stop to surprise. The only question is – why did they not do it at Catford station?
The Cat campaign is up till 25th of September.